Brane-Cantenac
![Barrel cellar at Chateau Brane-Cantenac, Margaux](/generated/assets/projects/brane-cantenac/brane-hero-800-e4ecdd445.jpg)
Just Brane: together as one.
Scope
Brand strategy, Brand identity, Storytelling, Website, Content creation
Context
It takes extraordinary long-term conviction to change the reputation of a historic Bordeaux estate, however in the quietly confident hands of Henri Lurton, Brane-Cantenac has achieved what few have even dared to imagine.
Convinced by the potential of their terroir and dedicating every resource to a single goal, Brane-Cantenac’s clear and unified vision ‘Just Brane’ has enabled it to evolve to become one of the prestigious estates of the famed Margaux appellation.
“I was born here, and I invest everything I can into this terroir.”
![Landscape of Chateau Brane-Cantenac seen from on top of the plateau through the vines](/generated/assets/projects/brane-cantenac/L1091917-800-6c739be3e.jpg)
Project
A new website for Brane-Cantenac was the opportunity to affirm a new editorial strategy centred around mastering terroir and technique, with a no-nonsense approach that proudly presents the essential elements of what make their wines the success they are today.
![Close-up of vine leaf in morning light with drops of dew](/generated/assets/projects/brane-cantenac/plateau2-800-f0e64c3a4.jpg)
![Close-up of old cabernet sauvignon vines on the plateau at Brane-Cantenac](/generated/assets/projects/brane-cantenac/L1092484-800-64403da8a.jpg)
![View between rows of vines as golden sunrise shines through the vine leaves](/generated/assets/projects/brane-cantenac/plateau3-800-0ec817807.jpg)
Mastering every detail.
Website
![Mockup desktop](/generated/assets/images/mockup/desktop-mockup-800-6aa18ad80.png)
![Mockup mobile](/generated/assets/images/mockup/mobile-mockup-800-4c5c2b180.png)
Each vintage at your fingertips.
![Mockup tablet](/generated/assets/images/mockup/tablet-mockup-800-3af352008.png)
Converging towards the essential.
Photography
![Close up of hand positioning lead weight for aligning wine barrels](/generated/assets/projects/brane-cantenac/L11008342-800-e86b3275f.jpg)
![View through vat door of two winery workers at Brane-Cantenac emptying vat with forks](/generated/assets/projects/brane-cantenac/L1100540-800-26b483b3a.jpg)
![Harvester poised to empty grapes into tractor trailer](/generated/assets/projects/brane-cantenac/L10927892-800-1a89cd56b.jpg)
![Portrait of Henri Lurton, owner of Brane-Cantenac, by Edward Taylor](/generated/assets/projects/brane-cantenac/henri-lurton-800-ba4bbce36.jpg)
![Juice flowing from wine press at Brane-Cantenac](/generated/assets/projects/brane-cantenac/L1100665-800-41b8639c2.jpg)
![Vines on the plateau at Brane-Cantenac at dusk](/generated/assets/projects/brane-cantenac/L1100331-800-91338261d.jpg)
![Macro of Cabernet Sauvignon grapes in morning light at Brane-Cantenac](/generated/assets/projects/brane-cantenac/plateau-footer-800-672cb82e6.jpg)
Team
- Brand strategy, Editorial: TY Studio
- Web design, art direction: Camille Tinon
- Web Development: TY Studio
- Photography, Film: Edward Taylor
- Project manager: Emma Saclier
- Assistant art director: Paula Chahbazian