Barrel cellar at Chateau Brane-Cantenac, Margaux

Just Brane: together as one.


Brand strategy, Brand identity, Storytelling, Website, Content creation


It takes extraordinary long-term conviction to change the reputation of a historic Bordeaux estate, however in the quietly confident hands of Henri Lurton, Brane-Cantenac has achieved what few have even dared to imagine.

Convinced by the potential of their terroir and dedicating every resource to a single goal, Brane-Cantenac’s clear and unified vision ‘Just Brane’ has enabled it to evolve to become one of the prestigious estates of the famed Margaux appellation.

“I was born here, and I invest everything I can into this terroir.”

Henri Lurton
Landscape of Chateau Brane-Cantenac seen from on top of the plateau through the vines


A new website for Brane-Cantenac was the opportunity to affirm a new editorial strategy centred around mastering terroir and technique, with a no-nonsense approach that proudly presents the essential elements of what make their wines the success they are today.

Close-up of vine leaf in morning light with drops of dew Close-up of old cabernet sauvignon vines on the plateau at Brane-Cantenac
View between rows of vines as golden sunrise shines through the vine leaves

Mastering every detail.


Mockup desktop
Mockup mobile

Each vintage at your fingertips.

Mockup tablet

Converging towards the essential.


Close up of hand positioning lead weight for aligning wine barrels View through vat door of two winery workers at Brane-Cantenac emptying vat with forks Harvester poised to empty grapes into tractor trailer Portrait of Henri Lurton, owner of Brane-Cantenac, by Edward Taylor Juice flowing from wine press at Brane-Cantenac Vines on the plateau at Brane-Cantenac at dusk
Macro of Cabernet Sauvignon grapes in morning light at Brane-Cantenac