Cognac Delamain

Crafting with curiosity.
Scope
Brand concept, Editorial strategy, Art direction, Storytelling, Content production
Context
For over 200 years and across 9 generations, Cognac Delamain has captivated connoisseurs from around the world with its extraordinary and intriguing creations.
From writers and poets to botanists and ornithologists, each of Delamain’s forefathers belongs to a long line of brilliant-minded intellectuals that perpetuate the family tradition of crafting a Cognac as vibrant, abundant and delightful as the surrounding terroir of Grande Champagne.

Project
A reimagined brand concept and digital campaign ‘Crafting with Curiosity’ expresses the meticulous, obsessive and hand-crafted approach to Delamain’s wonderful creations, embodying the curiosities of time, nature and spirit combined.
Through a brand manifesto, language guide and singular art direction, a series of social media-specific formats convey Delamain’s creative and poetic identity with new-found confidence.


Changing perspectives on traditional craft.
Art direction

The curiosities of nature
illustrations


Revealing the Curiosities of time.
Photography






Sharing a Curious spirit
Animations

Team
- Brand concept & Editorial strategy: TY Studio
- Digital strategy, social media: Chalvin Paris
- Production: TY Studio
- Strategic & creative direction: Edward Taylor
- Art direction, set design: Marie Caze
- Photography: Edward Taylor
- Camera assistants: Mathis Bonnaeu, Jérome Grémy
- Illustration: Ella Sienna, Lauriane Dupré
- Animation: Jérémie Doutre
- Sound design: L'arrière Boutique
- FPV Drone: Fabain Monchatre