Cognac Delamain

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Close up of the eye of Delamain Cellar Master Charles Braastad inspecting the Cognac eaux-de-vie in a glass

Crafting with curiosity.

Scope

Brand concept, Editorial strategy, Art direction, Storytelling, Content production

Context

For over 200 years and across 9 generations, Cognac Delamain has captivated connoisseurs from around the world with its extraordinary and intriguing creations.

From writers and poets to botanists and ornithologists, each of Delamain’s forefathers belongs to a long line of brilliant-minded intellectuals that perpetuate the family tradition of crafting a Cognac as vibrant, abundant and delightful as the surrounding terroir of Grande Champagne.

“IF DELAMAIN WAS A SEASON, IT WOULD BE SUMMER. THERE'S FRUIT, FRUIT, AND MORE FRUIT.”

Charles Braastad

Close up of flowers between the vines in Cognac

Project

A reimagined brand concept and digital campaign ‘Crafting with Curiosity’ expresses the meticulous, obsessive and hand-crafted approach to Delamain’s wonderful creations, embodying the curiosities of time, nature and spirit combined.

Through a brand manifesto, language guide and singular art direction, a series of social media-specific formats convey Delamain’s creative and poetic identity with new-found confidence.