Born and distilled in grasse.
Art direction, Editorial strategy, Photography
Gin 44 is the flagship product of the Comte de Grasse distillery, whose mission is to use extraction and distillation techniques mastered by the perfume industry to revolutionise the creation of luxury spirits.
Found behind the bars of some of the most prestigious establishments in France, Gin 44 promises an escape to the French Riviera, with an authentic but intensely aromatic profile that is unmatched by spirits using traditional techniques.
In order to accompany Gin 44’s ambitious growth, we developed a more consistent, more premium image aiming to preserve a sense of Gin 44’s authentic roots in the region whilst expressing their modern and dynamic spirit.
Inspired by the terroir of the Côte d’Azur, we explore the role of the sun in the development of natural flavours and aromas, as well as stimulating optimism and creativity.
The French Riviera, rejuvenated.
Sun, sea, science, and social media.