Haut-Bailly
![Château Haut-Bailly's new winery entrance at sunrise](/generated/assets/projects/haut-bailly/L1000448-800-7b2562ad7.jpg)
Where goodness is the key to greatness.
Scope
Storytelling, Digital advertising campaign
![Drone aerial view of Château Haut-Bailly and new winery](/generated/assets/projects/haut-bailly/haut-bailly-drone-800-4d90f096d.jpg)
Context
At Haut-Bailly, everything is done to maintain balance and continuity. The place, the people and the wines all exude positive energy and a sense of harmony.
Recognised for their ongoing contributions to scientific, artistic and cultural endeavours, Haut-Bailly’s latest architectural project mirrors the power of the wines to establish a long-lasting connection with the terroir. Visitors are welcomed on a sensory journey that bonds them with Haut-Bailly though a memory created between them.
“Haut-Bailly has a soul, an elegance, a subtlety that it has had for generations.”
![Vehicle entrance to Haut-Bailly's winery](/generated/assets/projects/haut-bailly/haut-bailly-gallery-800-2a5c969bc.jpg)
Project
In partnership with Haut-Bailly, we created an interactive digital campaign at the intersection between journalism and advertising, to encourage new audiences to experience the future of winemaking.
![Haut-Bailly cuvon set on top of walkway in vat room seen from below](/generated/assets/projects/haut-bailly/haut-bailly-cuvon-800-4547d1c8f.jpg)
The future of winemaking at your fingertips.
Interactive experience
![Mockup desktop](/generated/assets/images/mockup/desktop-mockup-800-6aa18ad80.png)
![Mockup mobile](/generated/assets/images/mockup/mobile-mockup-800-4c5c2b180.png)
Campaign teaser
Social media
![Mockup mobile](/generated/assets/images/mockup/mobile-mockup-800-4c5c2b180.png)
Partner content campaign with The financial times.
Editorial
![Mockup desktop](/generated/assets/images/mockup/desktop-mockup-800-6aa18ad80.png)
Every vintage a masterpiece
Print Advertising
![Haut-Bailly print advertising visual every vintage a masterpiece bottle in contemporary art museum](/generated/assets/projects/haut-bailly/haut-bailly-print-visual-800-49d31be8e.jpg)
Living in natural harmony.
Photography
![Sunlight lens flare through small flowers](/generated/assets/projects/haut-bailly/EVOLUTION-6-1-800-002625219.jpg)
![Leaves and vegetation growing upwards](/generated/assets/projects/haut-bailly/EVOLUTION-4-2-800-36d49808c.jpg)
![Very old vine surrounded by small flowers](/generated/assets/projects/haut-bailly/haut-bailly-old-vines-800-dc5a9ef36.jpg)
![Dreamy light through grassland in meadow](/generated/assets/projects/haut-bailly/EVOLUTION-3-1-800-d48d3cfa5.jpg)
![Purple flowers against blue sky background](/generated/assets/projects/haut-bailly/EVOLUTION-5-1-800-c4250d9fb.jpg)
![Wild meadow blowing in the wind](/generated/assets/projects/haut-bailly/EVOLUTION-2-2-800-bd060ee59.jpg)
Every person that tastes Haut-Bailly becomes part of its terroir.
![Tasting room at Château Haut-Bailly with bottle and two red wine glasses sitting on table](/generated/assets/projects/haut-bailly/haut-bailly-tasting-room-800-17f97db23.jpg)
Team
- Conception, design: TY Studio
- Storytelling, Editorial: TY Studio
- Development: Shelby Kay
- Photography: Edward Taylor
- Film: Julien Seignol
- Drone: Tilt & Pan