Ronan by Clinet
![Ronan by Clinet push bike in front of vineyard at sunrise](/generated/assets/projects/ronan-by-clinet/ronan-header-800-41505e668.jpg)
Share what you enjoy, enjoy what you share.
Scope
Brand platform, Storytelling, Animation film, Photography, Illustration, Website, Advertising visual
![Illustration of Ronan on a push bike](/generated/assets/projects/ronan-by-clinet/ronan-full-800-da75ee4c4.png)
Context
Ronan by Clinet keeps the Château Clinet team on its toes, offering an escape from Grand Cru convention and stimulating creativity and innovation.
10 years on from the brand’s successful launch, Ronan Laborde’s admiration for Bordeaux’s lesser-known terroirs had only strengthened. With the Bordeaux landscape shifting and new opportunities emerging, he and his team were longing to tell new stories and embark on a new chapter.
![Close up of red leather push bike saddle next to pink flower](/generated/assets/projects/ronan-by-clinet/IMG_80312-800-3db0cd647.jpg)
Project
Following a re-design of the label, we crafted a narrative and visual universe inspired by Ronan’s true values and way of life. Behind this charming dandy character and his fantastical journey lies an energetic ambassador of Bordeaux, with a powerful message to share with the world.
The magical world of Ronan.
Visual identity
![Ronan by Clinet visual charter mockup](/generated/assets/projects/ronan-by-clinet/visualidentity1-800-406fe765a.png)
![Ronan by Clinet event invitations mockup](/generated/assets/projects/ronan-by-clinet/Ronan-Visualidentity-800-635f91c3f.png)
Bordeaux, like you've never imagined.
Illustration
![Illustration of Grosse Cloche, Bordeaux](/generated/assets/projects/ronan-by-clinet/illu1-800-ae044d52c.png)
![Illustration of Ronan by Clinet in propeller plane](/generated/assets/projects/ronan-by-clinet/illu2-800-77013691a.png)
![Illustration of old grape vine](/generated/assets/projects/ronan-by-clinet/illu3-800-1f20d8470.png)
![Illustration of Monument aux Girondins, Bordeaux](/generated/assets/projects/ronan-by-clinet/illu4-800-73bf6dc9d.png)
![Illustration of Ronan by Clinet being carried by hot air balloon](/generated/assets/projects/ronan-by-clinet/illu5-800-0dc4c6528.png)
![Illustration of carrelet in Bordeaux](/generated/assets/projects/ronan-by-clinet/illu6-800-e7288a899.png)
Follow Ronan on his incredible journey.
Animation film
A guide for life and livelihood.
Editorial
![Ronan by Clinet press kit mockup](/generated/assets/projects/ronan-by-clinet/ronan-presskit-mockup-800-2e2c73203.png)
A sneak peak of Bordeaux's most charming secrets.
Photography
![Ronan's vintage push bike leant against Porte Cailhau in Bordeaux](/generated/assets/projects/ronan-by-clinet/IMG_0068-800-44b4a3eef.jpg)
![Bottle of Ronan by Clinet wine sitting in picnic basket with wine glasses](/generated/assets/projects/ronan-by-clinet/IMG_51333-800-83bf5ac7b.jpg)
![Close up flowers on vineyard plot left as farrow land](/generated/assets/projects/ronan-by-clinet/IMG_7964-800-3c8ae7408.jpg)
![Ronan by Clinet vintage push bike amongst stands of Rugby stadium](/generated/assets/projects/ronan-by-clinet/IMG_0755-800-2c02c7fb1.jpg)
![Ronan vintage push bike seen on pinasse on bassin d'arcachon](/generated/assets/projects/ronan-by-clinet/IMG_0514-800-9a9e69a24.jpg)
![Ronan by Clinet vintage push bike seen through rows of vines in winter](/generated/assets/projects/ronan-by-clinet/IMG_5976-800-7b48c150e.jpg)
Sharing Ronan's message with the world.
Web, social, print
![Mockup desktop](/generated/assets/images/mockup/desktop-mockup-800-6aa18ad80.png)
![Mockup mobile](/generated/assets/images/mockup/mobile-mockup-800-4c5c2b180.png)
![](/generated/assets/projects/ronan-by-clinet/ronan-insta-mockup-800-31a123113.png)
![Ronan by Clinet print visual](/generated/assets/projects/ronan-by-clinet/ADvisual-800-0fd24e1d7.png)
Winemaking is a way of life.
![Behind the scenes Ronan by Clinet photoshoot with L'Oeil d'Eos](/generated/assets/projects/ronan-by-clinet/L1040902-800-7d833dbd8.jpg)
![Behind the scenes Ronan by Clinet photoshoot with L'Oeil d'Eos](/generated/assets/projects/ronan-by-clinet/L10008242-800-bd80bd0cf.jpg)
Team
- As imagined by: Monique Bailly Laborde
- Creative direction, art direction: TY Studio
- Editorial, storytelling: TY Studio
- Photography: L'Oeil d'Eos
- Film direction, scenario: Lucas Bacle
- Illustration: La Lettre M
- Animation: Jérémie Doutre
- Sound design: L'arrière Boutique
- Graphic design, Web design: Camille Tinon
- Web development: Bastien Rigaud
- Production assistant: Emma Saclier Di Gregorio
- Social media: Festin