The King's Ginger

One of Berry Bros. & Rudd’s best-loved spirits and the first to be honoured with a Royal Warrant, The King’s Ginger is particular appreciated by the traditional british outdoors community with its warming and comforting blend of lemon and ginger. A refreshing new bottle design by Stranger & Stranger, inspired by a riding flask, represents the Best of British in a contemporary context.

To coincide with the release of the new bottle design, we developed a new art direction for The King’s Ginger, creating a visual universe to inspire the next generation of outdoor adventurers seeking a sense of revitalising british spirit.