Macro of red wine flowing out of stainless steel container

The Clinet sensation.


Creative direction, Art direction, Editorial Strategy, Storytelling, Website, Film, Photography, Key Visual


Clinet’s rare, hedonistic qualities and powerful yet elegant aromatic palette makes it one of Pomerol’s most desirable wines. An ambitious vision and continued, obsessive attention to detail has seen Clinet grow from strength to strength, now no longer defined by objective technical qualities but instead as a multi-sensory experience that each one of us can share in our own way.

“Clinet is a wine of pleasure and of sharing – it reminds us of who we really are.”

Ronan Laborde
Macro of red wine grape skins removed from press


We accompanied Clinet on an introspective journey, defining and communicating the rare sensation of tasting Clinet across a variety of interlinked formats.

Unmistakeably Clinet.

Art direction

Mockup of TY Studio art direction moodboards for Pichon Comtesse photography

Clinet's soil crafts clinet's texture.


Silhouette of Pomerol church tower at sunrise Close up of hand using knotting tool to attach vine with cord Close up of roll of cord lying on the ground Close up of pot of red paint and stirrer in print shop Corner of Château Clinet winery building from outside showing slit windows Landscape of harvester walking through vines in front of Pomerol church View from above into stainless steel wine vat being emptied with spade Portrait of two vineyard workers smiling in winter vines

The film

A digital tasting experience.


Mockup desktop
Mockup mobile

Pomerol's most aromatic terroir.

Key Visual

Close up of hands holding a red wine grape between fingers at a sorting table