Pichon Comtesse

Pichon Comtesse

Close up of rolls of labels of Pichon Comtesse Reserve at hand labelling workshop

Stories of a civilisation in movement.


Editorial strategy, Art direction, Storytelling, Content production

Shadow of vines projected onto polo shirt of vineyard worker showing chateau Pichon Comtesse logo Close up hand of vineyard worker weaving vine shoot for tressage


Chateau Pichon Comtesse is well-known for producing one of Bordeaux’s most charming wines, but also for being one of Bordeaux’s most charming places. Driven by a dynamic team on the ground and with investment and guidance from the Roederer Collection, Pichon Comtesse’s wines live amongst a more general passion for art, culture, hospitality and ‘art-de-vivre’.

Macro of Pichon Comtesse wine bottle capsule with movement blur


An update to Pichon Comtesse’s campaign ‘wine is a civilisation’ aims to express culture in movement, with modernity and dynamism at its heart.

In collaboration with Chalvin Paris, we developed a 360° digital and editorial strategy to bring this new campaign to life. A series of artistic, inspiring stories, based on a real-life interviews, re-centers the terroir around each person.

A variety of creative, social-driven formats demonstrate how each simple gesture writes a new page in Pichon Comtesse’s ever-moving history.

Expressing a sense of well-being and harmony.

Art direction

Mockup of TY Studio art direction moodboards for Pichon Comtesse photography

Connecting cultures through stories.

Editorial strategy

Mockup mobile
Screenshot mockup on iphone of Chateau Pichon Comtesse instragram feed

Contexture: Weaving the tangible with the intangible.


Out of focus wine glass showing pink blur against blue background Macro of wine residue in white plastic bucket

Story - 'Contexture'

“You arrive at a place where immediately you feel a sense of comfort, calm and peace. The working atmosphere, and the overall atmosphere: the buildings, the people… all have an influence on your way of being, and therefore the style of wine that you make. Because today, wine isn’t just about vines and wine – it’s a whole context. Everything is linked in some way.”

Mockup mobile
View through rows of vines with sun flare blur through droplets of dew on wires Water dynamiser in action used for biodynamic treatments in the vines

Rencontrer: One civilisation meets another.


View out of window of aeroplane showing fluffy clouds and out of focus head silhouette Chateau Pichon Comtesse notebook with pencil and hand on aeroplane fold out tray

Story - 'Rencontrer'

“I love travelling, because when I travel, I feel alive. It’s like setting off on an adventure. You wake up in the morning, and you know you’ve got a mission: to share Pichon Comtesse with another culture. We don’t all speak the same language, or have the same ways of expressing ourselves… but when we share a bottle of a wine, we are brought together. And when you return home, you’re changed.”

Mockup mobile
View through window of female holding Chateau Pichon Comtesse gift bag Distorted view through wine carafe of a bottle of Chateau Pichon Comtesse 2015

Sounds of the terroir.


Mockup mobile

The beautiful presence of Pichon Comtesse conveys the dynamic spirit of the place.

Bottle of Chateau Pichon Comtesse sat on top of mirror cube showing reflections of surrounding gardens.