Stories of a civilisation in movement.
Editorial strategy, Art direction, Storytelling, Content production
Chateau Pichon Comtesse is well-known for producing one of Bordeaux’s most charming wines, but also for being one of Bordeaux’s most charming places. Driven by a dynamic team on the ground and with investment and guidance from the Roederer Collection, Pichon Comtesse’s wines live amongst a more general passion for art, culture, hospitality and ‘art-de-vivre’.
An update to Pichon Comtesse’s campaign ‘wine is a civilisation’ aims to express culture in movement, with modernity and dynamism at its heart.
In collaboration with Chalvin Paris, we developed a 360° digital and editorial strategy to bring this new campaign to life. A series of artistic, inspiring stories, based on a real-life interviews, re-centers the terroir around each person.
A variety of creative, social-driven formats demonstrate how each simple gesture writes a new page in Pichon Comtesse’s ever-moving history.
Expressing a sense of well-being and harmony.
Connecting cultures through stories.
Contexture: Weaving the tangible with the intangible.
Story - 'Contexture'
“You arrive at a place where immediately you feel a sense of comfort, calm and peace. The working atmosphere, and the overall atmosphere: the buildings, the people… all have an influence on your way of being, and therefore the style of wine that you make. Because today, wine isn’t just about vines and wine – it’s a whole context. Everything is linked in some way.”
Rencontrer: One civilisation meets another.
Story - 'Rencontrer'
“I love travelling, because when I travel, I feel alive. It’s like setting off on an adventure. You wake up in the morning, and you know you’ve got a mission: to share Pichon Comtesse with another culture. We don’t all speak the same language, or have the same ways of expressing ourselves… but when we share a bottle of a wine, we are brought together. And when you return home, you’re changed.”
Sounds of the terroir.